Own your local search presence first.
Local search is where clients look when they are ready to book. Start with Google Business Profile and keep your contact info consistent everywhere.
- Add services, pricing range, and booking link.
- Post a few photos and updates each month.
- Ask for reviews after every appointment.
Build a referral loop that does not depend on algorithms.
Referrals are high intent and low cost. The key is to ask at the right moment and make sharing easy.
Referral ask
If you enjoyed today, I would love to work with anyone you refer. Here is my booking link if a friend asks.
Use three content pillars and repeat them.
You do not need to post daily. Pick three content themes and rotate them each week so clients see consistency.
- Proof: before and after, results, testimonials.
- Education: tips, myths, aftercare guidance.
- Offer: availability, limited slots, new services.
A simple monthly plan that works.
Plan four weeks at a time. Keep it simple and repeatable so you do not burn out.
- Week 1: update Google Business Profile and request reviews.
- Week 2: post two pieces of proof and one educational tip.
- Week 3: share availability and a booking link.
- Week 4: send a rebooking reminder and ask for referrals.
Track the metrics that matter.
Likes are not your goal. Track bookings, repeat visits, and review count. These metrics tell you if your marketing is working.
- Number of bookings per week.
- Rebooking rate within 30 to 60 days.
- Review count and average rating.