Use photos that show quality and consistency.
Strong photos are the fastest trust signal. Use consistent lighting and show close-ups. If you are new, a small but polished set of photos is better than a large, uneven gallery.
- Include 6 to 12 best photos, not your whole camera roll.
- Show before and after when possible.
- Add one photo of your space to show professionalism.
Make your policies short and clear.
Clients do not mind policies when they are clear and brief. Put your deposit and cancellation rules near the booking button and repeat them in confirmation emails.
- Deposit amount and when it is applied.
- Cancellation window and what happens to the deposit.
- Late policy for appointments that run behind.
Offer add-ons that increase value.
Add-ons should be easy to choose and quick to deliver. Keep them focused on outcomes that clients already want, such as extra hydration or a longer massage.
- Keep add-ons under 15 minutes.
- Price add-ons with clear benefits, not vague names.
- Limit to two or three add-ons to avoid clutter.
Explain the first visit experience.
New clients want to know what happens next. Include a short first-visit section with timing, arrival, and what to bring. This reduces anxiety and improves show rates.
- Arrival time and parking.
- What to avoid before the appointment.
- How to reschedule if needed.
Connect local search to your booking page.
Zero followers is not a problem if your local search presence is strong. Link your Google Business Profile and keep your name, address, and phone number consistent across listings.
- Add your booking link to Google Business Profile.
- Ask every client for a review in the first month.
- Keep your contact info consistent everywhere.