Create a portfolio that makes clients feel safe.
Clients choose nail techs based on visual proof. You do not need hundreds of photos. You need a small, consistent set with clean lighting and close-ups of your finishing work.
If you are short on content, offer a limited model call. Keep it clear that it is for portfolio and provide a specific look to avoid scope creep.
- Use the same background for every photo.
- Show one wide shot and one detail shot per set.
- Highlight sanitation and clean tools in one image.
Start with local visibility and clear availability.
Local clients book fast when they know exactly when you are available. Share your next five openings and link directly to booking. This creates urgency without discounts.
- Google Business Profile: add your services and photos.
- Neighborhood groups: post with two or three time slots.
- Local salons or suites: leave a card with a QR code.
Build trust with reviews and referrals.
Ask for a review the same day. The best time is right after the client posts a photo or compliments the set. Keep the ask simple and include the link.
Review script
Thank you for coming in today. If you loved your set, would you mind leaving a quick review? It helps me grow. Here is the link.
If you have a friend who would love this style, feel free to share my booking link.
Turn one set into a repeat client.
Nail maintenance is routine. Offer a rebooking recommendation before the client leaves and make the next step easy. Two options feel helpful instead of pushy.
- Gel or structured sets: suggest 2 to 3 weeks.
- Classic manicure: suggest 3 to 4 weeks.
- Send a short follow-up with the exact link to rebook.