Policies protect your schedule and your clients.
Lash services are time-intensive, so no-shows hurt more. A deposit and a clear cancellation window are not aggressive, they are professional. Add a short note about patch tests or contraindications so clients feel safe.
- Deposit: 25 to 40 percent for new clients.
- Cancellation window: 24 to 48 hours.
- Include a note about avoiding caffeine and eye makeup on the day of service.
Local visibility is the fastest path to your first 10.
Share a short launch post with your best three photos, your service menu, and a booking link. Keep the call to action simple: book your full set. Early clients want confidence and convenience.
- Google Business Profile: add services and your booking link.
- Neighborhood groups: share open slots this week.
- Collab with a brow or nail pro for a cross-referral.
Ask for reviews when the result is fresh.
Lash clients love to share results, which makes reviews easy. Send a review request the same day and include a link. Keep the tone thankful and specific.
Review and referral script
Thank you for coming in today. If you love your lashes, would you mind leaving a quick review? Here is the link.
If a friend asks about your lashes, feel free to share my booking link. I will take great care of them.
Fills are your retention engine.
Most clients need a fill every two to three weeks. Suggest a specific window based on their lash cycle and make it easy to book before they leave.
A simple reminder and a pre-booked slot will turn one client into recurring revenue.
- Suggest two fill windows to choose from.
- Send aftercare tips with the rebooking link.
- Track no-show trends and require deposits for repeat reschedules.