Start with one signature offer that feels premium.
Early traction is easier when your menu is focused. Instead of listing every possible add-on, build one signature facial that highlights your specialty and a clear outcome. Clients want to know what problem you solve and how long it takes.
A premium intro offer is about clarity, not discounts. Use an anchor price and a limited launch window. If you discount, do it lightly and tie it to a goal like portfolio photos or model calls.
- Example: 60-minute glow reset facial with hydration and lymphatic boost.
- Include the outcome, not just the technique.
- List what is included so the price feels intentional.
Build a booking link that feels safe and professional.
Your first 10 clients will judge your professionalism by the booking experience. Use one link that shows your service, price, and availability. Add a deposit to reduce no-shows and state your cancellation policy clearly.
For estheticians, intake and contraindications matter. Keep your intake form short, but include allergies, pregnancy, and product sensitivities so clients feel cared for before they arrive.
- Deposit: 20 to 30 percent for new clients.
- Cancellation window: 24 hours standard, 48 hours for longer services.
- Include a short pre-visit note on what to avoid before the appointment.
Launch locally before you scale online.
Local visibility is the fastest path to 10 bookings. Start with places where people are already searching for services nearby, and keep the call to action consistent: book your signature facial.
- Google Business Profile: add photos, services, and a booking link.
- Neighborhood groups: share a launch post with limited spots.
- Salon suite or coworking boards: post a simple flyer with a QR code.
Ask for reviews and referrals with a simple script.
Early reviews build trust fast. Ask every client within 24 hours while the result is fresh. Keep the script short and make it easy to respond with a link to your Google Business Profile or booking page.
Review and referral script
Thanks again for coming in today. If you loved your facial, would you mind leaving a quick review? It helps a new esthetician a lot. Here is the link.
If you know someone who would love the same glow, send them my booking link and I will take extra care of them.
Rebooking turns 10 clients into recurring revenue.
Skin care is a rhythm. Before the client leaves, recommend the next visit interval based on their goals. Offer two options so it feels collaborative, not pushy.
Follow up with a short care recap and a single call to action to rebook. The simplest path is best: one link and one suggested window.
- New clients: suggest 3 to 4 weeks for the second visit.
- Maintenance clients: suggest 4 to 6 weeks.
- Include a reminder of their skin goal in the follow-up.