Start with market focus, not vague promises.
A strong salon business plan begins with who you serve and why they choose you. When you define your ideal client and core services, every pricing, staffing, and marketing decision becomes clearer.
Build pricing around real costs.
List every cost that touches a service, from product usage to labor time, rent, and software. Pricing needs to protect margin, not just fill the calendar.
Forecast cash flow and create a reserve.
Seasonal dips are predictable, so plan for them. A cash flow forecast shows when cash will be tight, and a reserve keeps you from making rushed decisions.
Plan staffing based on capacity, not hope.
Your plan should define how many appointments your team can actually deliver each week. Staffing and schedules should match demand without burning out the team.
Keep marketing consistent and measurable.
Set a monthly rhythm for reviews, rebooking, and local visibility. Track what drives bookings so your marketing spend is accountable.