Resources

Tools and guides for studio owners.

Practical playbooks for pricing, policies, and client growth in self-care businesses.

esthetician laser treatment session

Operations | 9 min read | Updated Nov 2025

Client Intake Forms 101

What to ask, contraindications, consent language, and privacy basics.

makeup products flatlay for marketing

Marketing | 9 min read | Updated Nov 2025

Instagram Isn't a Business Plan

Google Business Profile, local SEO, and repeatable content pillars.

hairstylist blowout session in salon

Retention | 9 min read | Updated Nov 2025

How to Turn One-Time Clients Into Regulars

Rebooking scripts, loyalty options, and win-back sequences.

beauty business tools flatlay

Studio Setup | 9 min read | Updated Nov 2025

The Beginner's Setup List

Must-haves vs nice-to-haves, sanitation, payments, and insurance.

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